Everything Under the Sun: The Nonsensical Anti-Piracy Laws
...A more recent entrepreneur got in to this way of thinking, as well. In 1976, a young Bill Gates wrote an open letter to hobbyists using copied software that he had exclusive rights to. Bill's tone has changed over the past few decades. In fact, he was quoted in 1998 as saying, "As long as they are going to steal it, we want them to steal ours."
This new way of thinking is slowly beginning to sink in to some in the entertainment industries. Piracy, in this case copyright infringement, is an invaluable tool for market insight. It's basically free market research and advertising. Producers can see what is being downloaded the most and create groups that would appeal to the masses. Advertisers save money since "piracy" is the same, if not better than word of mouth advertising...
3 comments:
the more i read of bill gates the more i like him!
Ah, the Gates Effect. I've also witnessed the Jobs Effect, which is just the opposite.
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