New GOP leaders begin intensive rebranding effort - Washington Times
...Mr. Jindal appeared on the program with another popular rising star in the party, Wisconsin Gov. Scott Walker, vice chairman of the RGA. The duo is helping to lead the effort to rebrand the GOP, which continues to lose ground among minority, young and female voters. Each of those groups went for President Obama in the election by wide margins.
While not explicitly saying so, Mr. Jindal implied that Mr. Romney reinforced the perception that the Republican party is the voice of corporate CEOs and of the wealthy, and did not seem surprised that most minority voters and women chose to cast ballots for the president...
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