Why The Good Guys Lose

How Can Dems Be Losing to These Idiots? - The Daily Beast:

...But high-ranking Democrats collectively need to perform the following exercise. Sit down together in a room. Distribute index cards. Let each of them write down five adjectives they associate with the GOP, adjectives they not only believe themselves but hear from constituents. Because the crowd has wisdom that the individual does not, take those that get the most mentions and turn them into attack on the GOP’s essence that will put Republican candidates on the defensive. Maybe that’s when our campaigns will change.

Encapsulate the GOP essence? Simple: "Republicans Are Evil."  Push that long and hard and hope someone asks for an example because there are literally thousands of examples of GOP evil. I'd love to have the money to run that ad campaign.