How To Win

Talking Points Memo: by Joshua Micah Marshall: ". . . The simple fact is that Bush's approach works. Any psychologist, advertiser or propagandist will tell you that people will be more receptive to your message if you soften them up emotionally first. The Republicans understand this, why don't the Democrats? If the Democrats are serious about re-taking power they need to stop complaining about what is acceptable in political discourse and start running ads with footage of people standing on rooftops in New Orleans, chaos in Iraq, and bin Laden still on the loose and remind the American people all of these things are Bush's fault. Republicans will go wild complaining that it is not fair and it politicizes tragedies. Let them."