“None of these apologies are effective because no one believes them anymore,” said Chuck Todd, editor of the daily political tip-sheet, Hotline.
The notion of political apologies has become cheapened by the caveats that often accompany, and dilute, them, Mr. Todd said.
Mr. Allen offers something of an object lesson. “I do apologize if he’s offended by that” was Mr. Allen’s first attempt in L’affaire Macaca before his mea culpas spiraled into progressive handwringing and culminated in a phone call to his victim, S. R. Sidarth, a 20-year-old volunteer for his opponent, James Webb. (The Webb campaign questioned whether the remark was a racist slur because macaca can refer to a monkey.)
As a general rule, apologies lose their potency as time elapses, a principle articulated by Alben W. Barkley, Harry S. Truman’s vice president, who said, “If you have to eat crow, eat it while it’s hot.” This is especially true in a time of bloggers, live microphones and camera-toting “trackers” from rival campaigns, when any gaffe can immediately find its way onto the Internet. . ."
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